Everyone is not looking for cheap

I saw a recently headline in the WSJ how Delta is seeing it’s first class experience on the rise. So often I hear business owners and consumers talk about “is it free”, “is it cheap”, “why is it so expensive”.

I like a good deal just like the next person.

However, there’s a subset of your customers who are not first triggered by price, they want a great experience. They want to FEEL good, they want luxury.

I’m KIND of like that.

I pay a premium for Bang Cookies. Although United Airlines is not the cheapest flight, I fly it all the time as getting to the seat I want (exit row, aisle) is how I prefer to travel.

So what about you?

Are you so focused on the cheapest and lowest priced customers, that you forget those customers who are willing to pay more for a better experience?

When you find customers who are willing to pay more, to get something “better” guess what? They’re often easier to work with and you can have a much more profitable business.

Why is a profitable business good? Well because then you can pay yourself well, pay a good salary to your team and have more to build up the community around you.

I’d love to know what you think.

Remember, email me back and say hi - I’m a real human!

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